If you want to acquire new customers to build a better brand awareness then Facebook Advertising can help you. There are tons of benefits to your business you can reap using Facebook Advertising. Facebook ads help many small business grow online today! If you are not using Facebook ads in your business now, then you are missing money on the table. Today we will discuss about how Facebook advertising can help your business.
In case the benefits of Facebook ads are still vague to you, let’s talk more about why you need to be investing in them. Here are some of the benefits of Facebook ads that you need to know.
Table of Contents
1. Your Audience Is On Facebook
Facebook has a user base larger than the population of China! With 1.49 billion members worldwide, and 22 billion ad clicks per year, Facebook is providing businesses with the largest advertising opportunity since search.
So yes, your audience is on there somewhere, regardless of who your customers are, they are using Facebook. And, they use it every day. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily.
2. Facebook Ads Are Cheap
Seriously, they’re practically free! Well, not quite. In fact, the reason you need to advertise is because getting traction from organic activity on your business page won’t yield results.
You can literally spend £5 and reach 1,000 people.
It does not make sense to spend more in radio ads, television commercials, billboards, and other traditional media to reach the same audience.
3. The Targeting Capabilities of Facebook Are Exceptional
Along with tons of different ad types, like video ads, the level of granularity you can get with Facebook targeting capabilities is beyond belief to me. You can literally target Obama or the Prime Minister of France.
Whether it be by behaviors, interests, demographics, connections, age ranges, languages, or locations, you can dig pretty deep with these targeting capabilities and layer them upon each other to ensure you’re getting rid of any questionable, out-of-market clickers.
If you believe in the benefits of Facebook advertising, then start investing in a professional Facebook advertising campaign today. Start utilizing the power of Facebook Advertising to your Business.