Why Estate Agents needs Branded Email

Why Estate Agents needs Branded Email

First impressions are crucial in business. However, you may be missing out on an easy way to improve yours with a custom email address. While an email client like Gmail or Yahoo may seem to be an easy solution to your business email needs, free accounts lack the professionalism of a custom email address.
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When you take into account the popularity of email, getting it right for your business is pretty important. According to 72% of consumers, email is their preferred form of marketing communication. Additionally, email is 40 times more effective for lead acquisition and conversion than social media.

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Custom Email Addresses Build Your Business‘ Credibility

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They say the first impression lasts, your email address is likely what many of your clients and customers think of first when they want to contact your business. Branded email is a core part of your brand and it can also be an easy way to build credibility with a potential customer.

Researchers show consumers are much more likely to provide their payment information online if a company’s email address is branded. In addition, if you’re doing an email marketing campaign, a professional email will go even further to build trust with your audience, which is crucial for landing conversions.

Professional Email Is a Cost-Effective Marketing Tool

Email Marketing Branded Email

Almost all of the people who use the internet have their own email now, it’s probably wise to invest in building a strong marketing strategy to have an advantage over your competitor. This might include choosing a good web hosting provider with an option to create a custom email address.

You can use your email signature as your business card, a branded email can make a good impression and help you solidify your brand wherever it appears. Considering the Return On Investment (ROI) for your email marketing campaign, it makes sense to pay close attention to what customers see to where the email is from.

You Can Standardize Business Emails

standard email

Your custom email address can help your business look more professional. It enables your business to standardize all your emails to have a business look. As your brand expands, you won’t have to worry about employees using off-brand or unprofessional email addresses for business communications.

Additionally, you can use your email hosting plan to create addresses for different departments within your business; this helps provide organization and structure. Even if you’re the one who answers every email that comes in, having separate addresses for different purposes can help you keep track of each message.

Branded Emails Can Help You Stay Out of Subscribers’ Spam Folders

Having an email marketing strategy for your business can be a profitable strategy, but only if your emails aren’t ending up in subscribers’ spam folders. Recipient email accounts are more likely to mark a message as spam if it comes from a free provider such as Yahoo or Gmail.

Branded emails from known platforms send a signal to inboxes that your messages are less of a risk, and it’s OK to accept them. With this in mind, sending your business marketing emails from Yahoo Mail or a Gmail address might be taking a toll on your conversion rate.

Conclusion

Now you know how important having a branded email in an estate agent. It’s not a requirement but it can make your brand more professional and trusted. If you have no branded email yet, you might plan to implement it in your business.

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