Content Marketing is One of the most effective method of growing your audience engagement, developing your brand presence, and driving sales.
Researcher said, 80% of people prefer a series of articles versus an advertisement; 70% of people agree that content marketing makes them feel closer to a product or business, while 60% credit content for helping them make better product decisions. So what does all this mean for your business? Simple: If you don’t already have an effective content marketing strategy in place, you are likely missing out on a lot and losing a lot of business in the process.
In today’s digital economy, content marketing is perhaps the most effective method your business can employ to reach out to both established customers and prospects. However, if you are yet to be convinced about whether to adopt a content strategy or not, here are 3 reasons why your business needs to apply content marketing.
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1. It Helps Build Trust
One of the biggest benefits you can derive from creating and publishing quality content relevant to your field of business is the resulting trust it instils in your audience. The greater the amount of cohesive, quality content that you feed the public, the more you appear an expert in their regard. People are always ready to hire experts to solve their problems.
Ultimately, when your content shows up at the right place and the right time with the right audience, it’ll improve your brand’s reputation. The more quality content customers see, the more likely they are to have a positive association with your company.
2. It Helps Establish Your Brand Identity
It is impossible to overestimate the power of an established brand in influencing the business decisions of the buying public. But suppose you are just starting out, and are yet to establish a strong presence. In the case, your business will still benefit from a content marketing strategy that highlights its unique identity. Your strategy could use viral content like videos, pop trends, blog posts, or audio. Whatever medium you choose, a unique voice for your business is likely to resonate with the members of the public it aims to serve.
In a nutshell, this content strategy does more than just rank your blog article on page one. It makes your content (and therefore your brand) appear everywhere your potential customers are looking for your product.
3.It Allows You Take Advantage of Organic Search
Search engines have changed the business landscape forever. According to research, 97% of consumers use popular search engines to perform a local search for goods and services before making a purchase. Also, over 80% performed product research via search engines before deciding on making a purchase. If your marketing strategy does not weigh heavily towards your business showing up during those searches then you are doing your business a disservice. It’s best not to be among the up to 44% of small business which don’t even have websites.
Great content is an important asset. It has the ability to create positive experiences for your potential customers and compel them to come back for more. It’s your ticket to capturing your audience’s attention and continually reinforcing a positive brand impression.
Creating a content marketing strategy is one of the most important steps you can take for your marketing team. To do so, take an audit of your current content and figure out what works for your business.